Chevrolet will continuing its tradition of revolutionary product launches when GM's largest division joins over 750,000 (estimated) New Year's Eve revelers in Times Square to usher in 2006. Chevrolet will take advantage of the world's largest stage with an unprecedented Times Square takeover to launch the all new 2007 Chevy Tahoe.
The all new Tahoe will play a starring role in the Times Square festivities when a pair of matching Tahoes will be elevated above the crowd by custom 20' tall hydraulic scissor lifts. Accompanied by special lighting effects and flanking the One Times Square building and the official ball drop, the Tahoes will rise to punctuate the performance of special musical guest Mary J. Blige, who will perform on Chevy's 20' by 30' custom stage in the heart of Times Square.
"What's bigger than New Year's Eve, Times Square and the Chevy Tahoe?" said Ed Peper, Chevrolet General Manager. "Since 2001, Chevy Tahoe has been America's best-selling full-size SUV. The 2007 model deserves a dramatic entrance and delivering superstar Mary J. Blige to the Chevy stage in Times Square on New Year's Eve in the all new Tahoe is the perfect introduction."
The musical performance by Mary J. Blige will be broadcast live on "NBC's New Year's Eve With Carson Daly, Presented by Chevrolet," which airs at 11:30 p.m. EST. Blige, whose seventh studio album titled "Breakthrough" debuts on December 20, will perform two songs live from the Chevy stage.
"New Year's Eve has played a key role in Chevrolet's marketing strategy since we launched the 'An American Revolution' campaign on December 31, 2003," said Kim Kosak, Chevrolet general director of advertising and promotions. "NBC's New Year's Eve broadcast has been a collaborative effort with Chevrolet and we are thrilled to present the entire show live from Times Square with special performances by superstar Mary J. Blige live from the Chevy Stage. This is a terrific opportunity to emotionally connect with millions of viewers during one of the biggest nights of the year."
Additional Chevrolet New Year's promotions and marketing activities include:
In addition to Chevrolet's featured presence in Times Square, New Year's Eve will also mark the launch of a new Chevy brand advertising campaign. A new television spot under the "An American Revolution" banner titled "Hand Off" will break during New Year's Eve broadcasts. In the spot, a mysterious black box is handed
off from driver to driver in a variety of Chevy cars and trucks filmed against a backdrop of New York City settings like the Brooklyn Bridge and Central Park. The surprise ending reveals the all new Chevy Tahoe and makes the connection between Chevrolet and New Year's Eve. The spot is particularly noteworthy because the final scene will be customized for other Chevrolet-sponsored media broadcast events throughout the year, including the Olympics.
"An American Revolution" was the platform for Chevy's unprecedented launch of ten all new cars in trucks in a 20-month timeframe including the Cobalt, HHR and all new Impala. And 2006 will be the "Year of the Truck" as Chevrolet gears up for the launch of a completely refreshed truck line. The all new Suburban, Avalanche and Silverado will join Tahoe as the "Revolution" races on in 2006.
The 2007 Chevy Tahoe has been engineered to deliver a smoother, quieter ride, more responsive handling and a more refined interior. The Vortec 5300 V8 engine with Active Fuel Management technology helps balance 320 horsepower with unsurpassed fuel economy (16 city/22 highway) and allows for seamless transition from eight cylinders to four and back again to give Tahoe drivers the power they expect.