red dot design award

Tags: Awards red dot design award Mercedes-Benz R-class CLS DaimlerChrysler

The North Rhineland-Westphalia Design Center has announced that the Mercedes-Benz R-Class is to receive its most coveted award, the “red dot design award – best of the best”. In awarding this internationally recognised design prize, the jury is honouring the sophisticated design of the R-Class vehicle concept, which offers first-class comfort to up to six occupants. The R-Class represents an exciting blend of functionality, dynamism and elegance. It now assumes a confident position in the model range alongside the four-door CLS-Class Coupé, which Mercedes-Benz presented as a new vehicle concept two years ago and which has since enjoyed worldwide acclaim.

Producing new, innovative vehicle concepts with eye-catching design is a long-standing tradition at

Mercedes-Benz. Both the four-door CLS-Class – the first model to combine the athletic excitement of a coupé with the practical qualities of a saloon – and the R-Class, which combines top-grade comfort with a new, distinctive SUV design, are design trendsetters which are shaping the face of vehicle design in the future. “In producing the R-Class, we are the first manufacturer to create a visual association between the concepts of space, dynamism, emotion and speed,” explains Professor h.c. Peter Pfeiffer, Head of Design at the Mercedes-Benz Technology Center.

In spite of the spacious interior design of the R-Class, Mercedes designers succeeded in aligning distinctive athletic qualities with sleek elegance. The new Mercedes model is proof that exciting, emotional design is not a size issue.

The “red dot design award” is one of the most prestigious awards of its kind worldwide. There were a record 2068 entries from 41 countries for the “red dot design award 2006”. A total of 485 products in twelve categories were awarded the “red dot”. Only 36 products received the coveted “best of the best” award, including the Mercedes-Benz R-Class.

Powerful interplay between lines and surfaces as a typical design feature

Design is a Mercedes-Benz trademark. The lines used in Mercedes-Benz vehicles not only stimulate enthusiasm for the products themselves, they also reflect the philosophy and profile of the Stuttgart brand. The design expresses brand values in visual form – and at the same time also characterises them. “Every model should offer a new perspective,” adds Design head Peter Pfeiffer. This credo applies to both the new R-Class and the four-door CLS-Class Coupé, which Mercedes-Benz launched as a new vehicle concept in 2004.

Despite the obvious differences between the R-Class and CLS-Class, the two models share the same spirit. They represent the pinnacle of vehicle design – design that subconsciously arouses a passion for

driving. The design idiom for both models offers an individual interpretation of the established family characteristics of contemporary Mercedes design. This includes above all the effective interplay between tautly drawn lines and tranquil surfaces. The distinctive roofline of the R-Class, which spans the body and defines the line of the D-pillar, intentionally creates associations with the lines of a Coupé and makes for an elegant, extended silhouette. The character line also comes into play here. It structures the flanks of the CLS-Class and R-Class and delineates light and shade between convex and concave door surfaces. The character line extends to the rear end of the vehicle and merges there with the rear light cluster, which continues the flow of the character line.

Another feature shared by CLS-Class and R-Class is the louvred radiator grille with the centrally positioned Mercedes star. It emphasises the width of the body and symbolises power and confidence. The front sections of both Mercedes models are testimony to the designers’ passion for detail. The headlamps, for example, are evocative of exclusive optical instruments and perfectly harmonise functionality and aesthetic exclusivity.

Adding a new dimension to comfort and driving pleasure

The R-Class, the touring SUV from Mercedes-Benz, not only offers superb design but also caters to the needs of modern-minded people keen on recreation, who are looking for a car that offers tremendous versatility coupled with high levels of comfort. The 42-seater offers a high level of adaptability (load capacity up to 2385 litres in the long-wheelbase version), exemplary standards of safety and prestigious flair. The R-Class offers a whole new motoring experience coupled with dynamic driving pleasure. All thanks to a host of powerful engines with outputs ranging from 165 kW (224 hp) to 225 kW (306 hp).

The standard specification includes the 4MATIC permanent all-wheel-drive system, 7G-TRONIC

seven-speed automatic transmission with DIRECT SELECT and air suspension at the rear. Passive safety features include adaptive front airbags, front sidebags, windowbags and the optional anticipatory occupant protection system PRE-SAFE®, which detects a potential accident situation and prepares the driver and passengers for an impending collision in a fraction of a second.

The extra-dynamic interpretation of the new R-Class helps Mercedes-Benz emphasise the versatility of the new vehicle concept that scooped the “red dot design award – best of the best”. The R 63 AMG, with its distinctive AMG looks, is fitted with a new AMG 6.3-litre V8 engine delivering a maximum output of 375 kW (510 hp) and the sort of acceleration you would expect from a sports car. Exhilarating driving pleasure, exclusive comfort and outstanding design come together in their purest form.